Logo Projects
Role: Senior Designer / Art Director
Scope: Logo design, identity systems
Context: Freelance + agency client work
Status: Ongoing body of work
The Purpose
Not every project needs a campaign.
Some need a mark that lasts.
This collection showcases logo and identity work created across a range of industries, constraints, and collaboration models—from solo freelance engagements to agency-led client programs.
The Approach
Each logo was designed to solve a specific problem—clarity, credibility, memorability, or flexibility—while remaining true to the brand it represents.
Across all marks, the focus stays consistent:
Strong foundational concepts
Clear, confident form
Versatility across digital and physical environments
Longevity over trends
Some projects began as standalone logos; others evolved into full identity systems.
What You’re Seeing
Client and agency-developed marks
Logos designed for startups, established brands, and internal initiatives
Work spanning consumer, corporate, lifestyle, legal, and cultural spaces
A mix of wordmarks, monograms, symbols, and full lockups
Each mark shown was created to function in the real world—not just on a presentation slide.
Why It Matters
This body of work demonstrates the ability to:
Design identities that scale beyond launch
Balance strategy, restraint, and personality
Work fluently within existing brand systems or build new ones from scratch
Adapt craft across industries without losing authorship
