Zillow | Recruitment Brand Identity

The Challenge
As Zillow pushed into new tech territory, their recruitment brand needed to catch up. They had the name recognition—but not the materials, messaging, or tone to attract top talent at scale.

The Approach
I led creative development on a series of employer brand projects that built momentum from a single flyer into a full system. We established a voice and visual direction that was witty, confident, and refreshingly human—reflecting both Zillow’s tech leadership and its culture.

• Designed an early-talent brochure system with the theme “Unfold Your Future”

• Created a recruiting content suite: job cards, email templates, digital ads

• Developed social graphics, event signage, and video bumpers

• Delivered a comprehensive brand style guide for scalable rollout

The Result
The campaign launched Zillow’s recruitment voice in a bold, flexible way—leading to stronger talent engagement, internal alignment, and a trusted creative partnership that continues to evolve.