Zillow | Recruitment Brand Identity
Role: Senior Art Director / Project Lead
Scope: Creative direction, content systems, brand guidelines
Audience: Early talent + experienced tech hires
Status: Launched · Ongoing partnership
The Challenge
As Zillow pushed into new tech territory, its recruitment brand needed to catch up. While the company had strong name recognition, it lacked the materials, messaging, and tone needed to attract top talent at scale.
The challenge was to establish a recruitment voice that felt credible in tech—without losing Zillow’s human side.
The Insight
Top tech talent responds to clarity, confidence, and personality.
Zillow didn’t need to sound like every other tech company—it needed an employer brand that was witty, confident, and refreshingly human, reflecting both its technical ambition and its culture.
The Idea
Build momentum from a single, focused entry point into a flexible employer brand system—one that could scale across roles, channels, and hiring moments while establishing a distinct recruitment voice.
The Solution
Led creative development across a series of employer brand initiatives that evolved into a cohesive system:
Designed an early-talent brochure system built around “Unfold Your Future”
Created a recruiting content suite including job cards, email templates, and digital ads
Developed social graphics, event signage, and video bumpers
Delivered a comprehensive brand style guide to support scalable rollout across teams
The Outcome
Established Zillow’s recruitment voice in a bold, flexible, and ownable way
Increased talent engagement and internal alignment
Built a trusted creative partnership that continues to evolve with Zillow’s hiring needs
