LED Law
Role: Freelance Senior Designer
Scope: Brand identity, logo design, UX, site design
Deliverables: Logo system, visual language, one-page responsive site
Status: Launched · Scalable framework
The Challenge
Create a modern, trustworthy brand identity for a highly credentialed law firm—and translate dense service offerings into a clear, digestible one-page website.
The brand needed to feel authoritative without being cold, and flexible enough to extend across both digital and print applications.
The Insight
Trust is built through restraint.
In legal branding, clarity, hierarchy, and tone matter more than decoration. The experience needed to feel confident, calm, and intentional—guiding users without overwhelming them.
The Idea
Design a refined brand system anchored in a distinctive monogram mark, supported by a clean, editorial visual language that makes complex legal content feel approachable.
The website would function as a focused narrative—clear entry, clear services, clear next step.
The Solution
Led brand and site design end-to-end:
Designed a custom monogram-style logo reflecting legacy, professionalism, and connection to the arts
Built a complete visual language including typography, color system, spacing, and tone
Developed a clear one-page content architecture (Hero → Services → About → Spotlight → Contact)
Used strong hierarchy, careful spacing, and a restrained palette to reinforce clarity and trust
Designed responsive layouts with modular service cards and a clean, accessible contact form optimized for conversion
Prioritized readability for long-form legal content, ensuring bios and disclaimers feel approachable across devices
The Outcome
Delivered a cohesive brand system and polished online identity
Modernized the firm’s presence while reinforcing credibility and authority
Created a scalable design framework that can extend into additional site pages or print materials
