AB InBev Displays
Role: Senior Art Director
Scope: Creative direction, Concept, 3D renders/mockups
Channels: In-store, printed POS
Status: Launched · Seasonal refresh programs
The Challenge
AB InBev needed in-store display concepts that could bring portfolio promotions to life across retail environments—driving visibility and offer clarity in crowded, high-traffic store settings.
The challenge was designing displays that stood out at shelf and in-aisle without overwhelming shoppers or breaking from established brand and retail guidelines.
The Insight
In-store displays succeed when they communicate instantly.
Shoppers make decisions in motion, not in moments of pause—so scale, hierarchy, and placement matter as much as creative expression. Displays must work hard from multiple angles and distances while remaining easy to execute across retail formats.
The Idea
Design a modular, in-store display system that translated AB Inbev's campaign ideas into physical retail concepts—built to be bold, flexible, and scalable across stores.
Each concept was designed to deliver immediate brand recognition while allowing for seasonal refreshes without reinventing the underlying structure.
The Solution
Led creative direction and concept development for in-store display systems, owning the transition from campaign idea to physical visualization:
Concepted and designed Bud Light in-store display ideas supporting AB InBev promotional programs
Created 3D renders and spatial mockups to visualize scale, placement, and shopper sightlines within retail environments
Designed printed POS and display elements intended for shelf, floor, and in-aisle execution
Developed modular display concepts that could be adapted seasonally while maintaining a consistent brand system
Balanced bold brand presence with real-world retail constraints, including footprint, visibility, and store variation
Prepared presentation-ready mockups to support internal reviews, retailer conversations, and approval processes
All concepts were designed to clearly communicate the offer while fitting naturally into existing retail environments.
The Outcome
Display concepts developed in support of national AB InBev retail programs
Seasonal display systems enabled consistent refreshes across campaign cycles
Concepts provided clear visualization for stakeholders and retail partners
Delivered scalable, in-store display thinking that bridged campaign strategy and physical execution
