Buchanan’s Brand Experience

Role: Freelance Senior Designer / Project Lead
Scope: Concept, design system, experiential assets
Channels: In-bar, retail, live events, social
Status: Launched · Scalable toolkit

The Challenge

Buchanan’s needed a cohesive, premium brand presence that could scale seamlessly across in-bar, retail, and live event environments.

The objective was to modernize the consumer journey, encourage trial, and create memorable, share-worthy experiences—without losing the brand’s heritage or credibility.

The Insight

Premium doesn’t come from one hero moment—it comes from consistency across every touchpoint.

For Buchanan’s, elevating the brand meant designing a system that could flex from VIP bottle service to casual tastings, while always signaling confidence, warmth, and quality.

The Idea

Build a modular experiential toolkit—one premium visual language that adapts effortlessly across nightlife, retail, and event spaces while reinforcing Buchanan’s signature character.

The Solution

Led design and system development across a full suite of physical and digital assets:

  • Designed a custom bottle service kit to elevate VIP and table service moments

  • Created coordinated printed and digital drink menus supporting both in-bar storytelling and mobile-friendly UX

  • Developed event signage and table tents to unify environments and maximize brand impact

  • Designed a bold series of product glorifiers for retail and on-premise visibility

  • Built a fully branded pop-up mobile bar trailer to drive trial and visibility at events

  • Created social post designs to promote activations and bring audiences into the experience

The system was anchored in Buchanan’s iconic green and gold, layered with rich textures and premium finishes to ensure consistency across all materials.

The Outcome

  • Delivered a scalable, premium brand experience across nightlife, retail, and live events

  • Strengthened brand consistency while increasing engagement and trial

  • Equipped teams with a flexible system that works across formats, locations, and audiences