inTulsa Talent | Social Design System

Role: Senior Art Director / Design Lead
Scope: Social system design, templates, motion, client collaboration
Channels: Instagram, LinkedIn, multi-format social
Status: Launched · Ongoing use

The Challenge

inTulsa needed a flexible social design system that could support a wide range of content—from talent recruitment and DEI advocacy to civic storytelling—while remaining visually unified.

The design had to balance informative, uplifting, and community-forward messaging across multiple audiences and platforms.

The Insight

Consistency builds trust—but rigidity kills relevance.

For a mission-driven organization like inTulsa, the system needed to feel human and adaptable, allowing different stories to breathe while still clearly belonging to the same brand.

The Idea

Create a modular social framework—one visual language that flexes across themes, formats, and audiences without losing clarity or warmth.

The goal was to give the team tools that empower storytelling, not constrain it.

The Solution

Led concept, design, and rollout of a scalable social system, while partnering directly with the client on planning and execution:

  • Built branded templates for both B2B and B2C content, each with distinct rhythm and hierarchy

  • Designed short-form motion graphics for Instagram Stories and LinkedIn promos

  • Developed a bright, inviting visual language using inTulsa’s palette, white space, and approachable typography

  • Integrated event moments, awareness days, program spotlights, and recurring content types

  • Created structures for repeatable posts (e.g. “Did You Know?” and testimonials) that stay fresh over time

  • Participated in direct client meetings to align on social calendars, priorities, and template usage

Each asset was optimized for in-feed clarity while maintaining the storytelling tone inTulsa is known for.

The Outcome

  • Unified inTulsa’s social presence across platforms with clarity and cohesion

  • Enabled faster content creation without sacrificing quality

  • Gave internal teams a flexible system that scales with evolving programs and messaging